John Mackey Likes to Write Letters

The link below leads to an exchange between John Mackey, co-founder of Whole Foods, and Michael Pollan, author of The Omnivore's Dilemma. What we have here are two colliding views on the future of organic/sustainable/locally-sourced food...

Will the movement be pushed into greater consolidation/industrialization or will it pull the rest of the food industry toward organic and sustainable practices?

Whole Foods Market : Company : John Mackey's Blog : Detailed Reply to Pollan Letter

And here's a link to a previous post about John Mackey's exchange w/ Milton Friedman, which is worth a repeat read. =)