Wal-Mart = Green?
More on the greening of Wal-Mart today in Fortune.
"Wal-Mart (Charts) says it will invest $500 million in sustainability projects, and the company has done a lot more than draw up targets. It has quickly become, for instance, the biggest seller of organic milk and the biggest buyer of organic cotton in the world. It is working with suppliers to figure out ways to cut down on packaging and energy costs. It has opened two 'green' supercenters.
Plenty of people won't buy it - or anything else from Wal-Mart. To labor leaders, left-wing elites, and the small-is-beautiful crowd, the $312-billion-a-year retailer stands for everything that's wrong with big business."
Well, isn't it nice that they're making an effort? The million$ question is whether this brings green to the mainstream, or turns the green movement into a hollow shell of a marketing ploy.
Wal-Mart sees green - Jul. 26, 2006 via TriplePundit
4 Comments:
yeah,
I've seen Wal-Mart commmercials about "organics" all over TV lately. Hey, it caught my interest!
sandsie
here is a great quote on this issue from the recent cover article by Forbes:
"The potential here is to democratize the whole sustainability idea--not make it something that just the elites on the coasts do but something that small-town and middle America also embrace," says CI's Glenn Prickett.
That would be something.
Answer: Corporate america needs marketing ploys about things they think people care about but the corporations don't (thus making them hollow), to enable enough common sheeple to take notice and turn it into shallow keeping-up-with-the-joneses type mainstream greening.
I don't care why or how the sheeple go green, I just care that they do it.
Summary: Yes, on both points. *grin*
*sheeple* ha
i agree w/ you on frugality comment. after all, what is conservation but a form of frugality?
-k
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