Big Box Organic

Triple Pundit has an interesting post on the growing corporate interest in organic foods.

"According to Janel LaMonica, VP-creative director at Bernstein-Rein, there have always been two things holding back the growth of the organic food market: one, the difficulty in finding organic products, the other, the difficulty of affording them. She makes the claim that 'Wal-Mart has taken down both these barriers.'...

...One worrying aspect of corporate interest in organic products is its emphasis on competitive pricing over ethics."

So, here is the thing...why do people buy organic food anyway? Do they think it is healthier? Are they trying to support local production? Does it taste better to them? Do they believe it is produced more ethically? The consumers, and their motivations for supporting organic products, are what will ultimately determine the viability of a mainstream organic movement. We're in for some growing pains, but it will be exciting to see where it all goes.

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